Amazon’s Big Spring Sale Is Live, but Don’t Expect Black Friday Prices

Amazon is running its third annual Big Spring Sale through March 31st, trying to fill the deal drought that typically hits retail in March. The company is banking on seasonal spring items and discounted gadgets to keep shoppers engaged until Prime Day kicks off in summer.

Here’s the catch: the discounts aren’t anywhere near Black Friday or Prime Day levels. Most deals are modest at best. Amazon’s playing the long game—manufacturing urgency around a sale event that wouldn’t normally exist, filling a slow period with just enough savings to keep people checking back.

If you’re shopping anyway, there are some worth grabbing. But if you’re hunting for the kind of deep cuts that made those previous events worth your time, you’ll probably want to wait.