Mexico City Deploys AI Chatbot to Guide World Cup Crowds

Mexico City just launched Xoli, an AI chatbot designed to help the millions of World Cup tourists navigate the city during the 2026 tournament. The bot answers questions about transportation, attractions, restaurants, and local events in real time.

The federal government is banking on Xoli as part of a larger push to use technology to turn the World Cup into a development opportunity across Mexico. The chatbot is one of several tech initiatives rolled out ahead of the tournament, which kicks off in a few weeks.

Xoli handles queries in multiple languages and integrates with Mexico City’s public transit system to provide directions and travel times. The bot can also offer recommendations based on user preferences and location.

The deployment reflects a growing trend of cities using AI to manage tourism infrastructure during major events. It’s designed to reduce congestion at information centers and free up staff to handle more complex visitor needs.